#MEDIAMINUTE: TAYLOR SWIFT GETTING HER OWN CHANNEL?!

November 29, 2016

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Could you be seeing Taylor Swift on your service provider? Well, Direct TV is bringing her to your living room! Or smart phone.

AT&T has announced a brand-new channel, called Taylor Swift NOW!, that will run 24/7 as part of its new streaming service DirecTV Now.

The announcement comes as DirecTV, which AT&T acquired as part of its deal with Time Warner, is pushing hard into the streaming market and hopes the non-stop Taylor Swift programming will help boost its profile.

The channel, which will be previewing over the next few weeks via social media, is set to broadcast an array of Swift offerings, from never-before-seen concerts, to special events, to behind-the-scenes footage and “glimpses into Taylor’s life spanning her entire career.”

Taylor Swift NOW! joins the recently announced Hello Sunshine, a female-focused channel headed by Reese Witherspoon, in AT&T’s play for streaming success.